Ajay Devgn strikes Bombay Excessive Courtroom in opposition to FDA discover over Vimal Elaichi commercials

Actor Ajay Devgn has moved the Bombay Excessive Courtroom in opposition to a show-cause discover from the Maharashtra Meals and Drug Administration over his look in Vimal Elaichi commercials

The FDA stated on Friday (October 30, 2026) that its proceedings in opposition to three actors had ended and that the matter would go earlier than the Joint Commissioner for adjudication. The Excessive Courtroom could hear Mr. Devgn’s petition on November 4.

The FDA issued show-cause notices to Mr. Devgn, Shah Rukh Khan and Tiger Shroff in August. The division alleged that their commercials for Vimal Elaichi promoted Vimal Pan Masala. The division linked the model to the sale of gutkha and pan masala, merchandise the State doesn’t enable.

FDA Commissioner Tukaram Mundhe instructed the media at a press convention on Friday (October 30, 2026) that the proceedings had been closed and that the Designated Officer was proposing adjudication earlier than the Joint Commissioner. He stated the Joint Commissioner was the authority to adjudicate the case.

Mr. Mundhe stated the adjudication proceedings could also be heard by subsequent week. The division would proceed its proceedings earlier than the Joint Commissioner, he stated.

Mr. Devgn’s petition, states that the FDA served the discover on him as an actor and never on the corporate that manufactures the product. The petition additionally challenges the validity underneath the Structure of provisions of the Meals Security Rules. Mr. Devgn has contended that he must be excused from the proceedings as he’s now not related to the model.

On September 14, the Delhi Excessive Courtroom refused to entertain a plea in opposition to the show-cause notices issued by the Maharashtra FDA to the three actors. The court docket dismissed a plea by PB Agro LLP, a licensee for the manufacture and sale of elaichi and pan masala not containing tobacco underneath the Vimal model. The Delhi Excessive Courtroom noticed that courts in Maharashtra have been the discussion board for such a problem. Mr. Devgn then approached the Bombay Excessive Courtroom.

A division bench of Chief Justice Mahesh Chandra Tripathi and Justice Advait Sethna could hear the petition on November 4.