Forward of Nitesh Tiwari’s Ranbir Kapoor and Yash-starrer Ramayana, one other movie based mostly on the mythological epic, Mahakavya Shri Ramayan Katha, was launched in theatres on September 25. Nevertheless, the movie confronted damaging reactions over its casting even earlier than its launch and did not make an affect on the field workplace. In an interview with India At the moment, the movie’s producer, Prakash Mahobiya, alleged that damaging buzz surrounding the movie was a part of a wider marketing campaign and claimed that the staff is now planning to re-release it.
Prakash Mahobiya alleges damaging PR towards Mahakavya Shri Ramayan Katha
Prakash alleged that damaging feedback concerning the movie have been circulated amongst YouTubers and influencers, which prevented many individuals from giving it an opportunity. He stated, “It was damaging advertising all through. We by no means received an opportunity to achieve our viewers. Those who watched our movie actually loved it. But when they by no means received to see it, how will they even have an opinion?”
He added, “From what now we have been advised, there are different motion pictures on the identical topic coming in, the big-budget movie. So far as we all know, lots of damaging advertising alternatives have been given to YouTubers, influencers and different individuals. They’re spreading improper info and asking individuals to not watch our movie.”
When Prakash was requested if he was accusing Nitesh Tiwari and Namit Malhotra’s staff of being behind the alleged marketing campaign, he stated he was unsure, however that this was what that they had been advised.
About Mahakavya Shri Ramayan Katha
Helmed by Abhishek Singh, the movie options Anjali Arora, Dev Sharma and Rajneish Duggal in lead roles. Earlier than its launch, the movie confronted backlash over Anjali’s casting as Sita and criticism of its VFX. After its launch, viewers additionally identified a number of points, together with a poster which confirmed one of many members of the Vanar Sena sporting spectacles. The criticism continued after the movie’s launch, and it collected solely ₹46 lakh worldwide, in response to Sacnilk.
About Ramayana
Helmed by Nitesh Tiwari and backed by Namit Malhotra and Yash, the two-part epic is mounted on a reported funds of ₹4,000 crore. The movie stars Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita and Yash as Ravana, together with Ravi Dubey, Sunny Deol, Rakul Preet Singh and others in key roles. The movie will likely be launched in two elements, with the primary half scheduled to launch on Diwali 2026 and the second on Diwali 2027.