India’s Ok-pop fandom is about to get a serious improve. HYBE, which is the mum or dad firm of BTS, Seventeen, Tomorrow X Collectively, Le Sserafim amongst others, has introduced that its flagship Weverse Con Pageant can be held in India for the primary time, bringing the worldwide music pageant to New Delhi on March 27 and 28, 2027. It would even be the pageant’s first version exterior South Korea.
The 2-day occasion is ready to carry collectively Ok-pop and Indian artists, large-scale performances and fan experiences. Whereas HYBE has not revealed the lineup but, the corporate guarantees a pageant that mixes its international Ok-pop presence with India’s rising music scene and one of many nation’s most passionate fan communities.
Weverse Con Pageant makes its India debut
The pageant can be about greater than watching artists carry out on stage. Weverse Con Pageant India will carry collectively reside music, interactive actions, model experiences and cultural occasions, giving followers other ways to be a part of the celebration. The thought comes from the form of artist-fan connections already constructed by way of Weverse, HYBE’s international fan platform.
For the India version, that on-line expertise will transfer offline, permitting followers to satisfy and work together with artists whereas additionally spending time with different followers. The pageant will function artists from each India and the Ok-pop world. HYBE can also be planning particular collaboration phases, creating alternatives for Indian and Korean artists to share the stage and experiment with completely different sounds and cultures.
Jason Jaesang Lee, CEO of HYBE stated, “Weverse Con Pageant India marks a brand new chapter in our ‘multi-home, multi-genre’ technique and displays our dedication to India as a key market in HYBE’s international progress. By bringing HYBE’s international capabilities along with India’s creativity, we goal to create a pageant that expands our ecosystem by way of experiences that resonate with native audiences. We look ahead to bringing followers collectively to find a brand new universe of music and unlock an immersive journey the place they will join, have a good time, and discover new potentialities alongside the artists they love.”
Zooil Yang, President of Weverse Firm, stated, “We’re thrilled to affix HYBE to ship Weverse Con Pageant India to one of many world’s most vibrant Ok-pop fan communities. As a worldwide superfan platform, Weverse serves because the main hub connecting artists and followers world wide. By means of the pageant, we’re excited to increase our modern providers and fan experiences past the display and right into a reside setting, seamlessly integrating the net and offline worlds of fandom.”
Weverse Con Pageant India is being co-produced and promoted by BookMyShow Stay, the reside leisure division of BookMyShow. The corporate has been instrumental in constructing Ok-pop’s live-event viewers in India and can deal with the pageant’s native manufacturing and promotion.
An enormous second for India’s Ok-pop followers
The pageant comes at a time when Ok-pop has grown far past its conventional fan base in India. For years, Indian followers have adopted main Ok-pop festivals and live shows happening in South Korea and different worldwide markets. Weverse Con Pageant’s arrival in New Delhi now brings one of many largest fan-focused reside experiences on to the nation.
The India version will function performances by Ok-pop artists alongside musicians from India’s numerous music panorama. The deliberate collaboration phases may additionally grow to be one of many pageant’s largest points of interest, bringing two music industries collectively in a means Indian followers have not often seen at this scale.
HYBE continues to broaden in India
The pageant can also be a part of the corporate’s bigger push into the Indian market. HYBE INDIA, the corporate’s strategic international workplace primarily based in Mumbai, has been conducting auditions throughout the nation to find and develop native expertise particularly a woman group. The corporate can also be engaged on content material and mental property that may join with Indian audiences whereas having the potential to journey to worldwide markets.
The corporate, previously often known as Massive Hit Leisure, rebranded in March 2021 and has since expanded properly past its origins in music. Its companies now cowl music, live shows, content material, gaming, authentic tales, retail, know-how and fan platforms reminiscent of Weverse. Its multi-label system consists of BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Leisure, KOZ ENTERTAINMENT, ADOR, ABD, YX LABELS and JCONIC.
HYBE AMERICA oversees a wider portfolio within the US, together with Blue Freeway Data, Massive Machine Music and High quality Management Music, in addition to HYBE’s labels in Latin America and the US Hispanic market. The corporate at the moment has operations throughout Korea, Japan, the US, Mexico, China and India.
In regards to the pageant
The India version comes after Weverse Con Pageant spent years establishing itself as a serious Ok-pop occasion in South Korea. The pageant started in 2021 as an internet live performance known as Weverse Con, launched throughout the pandemic when large-scale reside reveals weren’t attainable. It returned on-line in 2022 earlier than transferring to an in-person format the next yr. In 2023, the occasion was held at Seoul’s Olympic Park and was renamed Weverse Con Pageant, rising right into a multi-day celebration that included reside phases, fan zones, model activations and alternatives for followers to satisfy artists.
The pageant has since grow to be considered one of HYBE’s key annual occasions. Held each June at Olympic Park’s KSPO Dome and 88 Garden Subject, it has additionally expanded past HYBE artists, bringing collectively performers from throughout Ok-pop and the broader Korean music trade. The occasion now attracts massive crowds in Seoul, whereas its livestreams enable followers world wide to be a part of the expertise.
Who carried out at Weverse Con Pageant 2026
The 2026 version happened on June 6 and seven at Olympic Park in Seoul, giving followers a glimpse of the size and selection that the pageant has developed through the years. The lineup featured established Ok-pop acts, newer teams, bands and solo performers. The teams and bands on the lineup included &TEAM, 82MAJOR, AHOF, AMPERS&ONE, AND2BLE, Apink, BOYNEXTDOOR, CORTIS, ENHYPEN, HIGHLIGHT, ILLIT, LE SSERAFIM, LUCY, P1Harmony, PLAVE, QWER, TOUCHED, TWS and xikers.
The solo lineup featured aoen, Ha Hyun Sang, Hwang Min Hyun, Kim Jae Joong, Kwon Jin Ah, Lee Changsub, Soobin of TXT, Wendy, Yoon San Ha and Zico.