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In 2015, Sam Wooden was simply one other private coach working at a fitness center in Melbourne’s south-east. However after a stint on the third season of The Bachelor, his profession rapidly took off.
A lot so, that years later he bought his on-line health enterprise to a Melbourne billionaire for $71 million. The daddy of 4 additionally earned a $6 million windfall following the sale of his household house in Elsternwick in Might, and just lately purchased a $7.1 million property in Brighton, and a $2.7 million Mount Martha pad.
Although the 46-year-old has shared a lot of his life on social media over the previous 11 years, by Monday morning, commenting was turned off throughout all his social media accounts, and people linked to his spouse, Snezana, and their 4 daughters.
Wooden’s empire and fortune are constructed on the empowerment of ladies. However all of that’s now at risk after he was charged with home violence offences in Queensland on Sunday.
Whereas Wooden remained behind bars, the couple each shared an announcement that learn: “It is a troublesome time for all of us, we’re working by way of this as a household and are co-operating with authorities.”
Showing on actuality TV as a single mom, Snezana was the primary girl Wooden met throughout The Bachelor. In numerous interviews since, he has stated he knew instantly that she was the one.
Snezana, who had not been in a relationship for 5 years, was residing together with her dad and mom and finding out for a science diploma in Perth when her daughter Eve urged her to use for the present. By 2017, she and Wooden welcomed their daughter Willow, and in 2018 they married. Two extra daughters, Charlie and Harper, adopted.
Amid enlarging their household and discovering fame, Wooden expanded on his Brighton fitness center, The Woodshed, and launched his now extremely widespread exercise and weight loss program program, 28 by Sam Wooden, in 2016.
Following big sign-up numbers throughout COVID-19, the entrepreneur bought the corporate in 2022 to myDNA – a genomics group backed by Melbourne-based businessman and healthcare entrepreneur Dennis Bastas – for $71 million, with Wooden staying on because the face of the corporate and retaining a minority stake within the enterprise.
On Monday, a spokesperson for DBG Well being, the father or mother firm of myDNA, stated the corporate “has zero tolerance for home violence” and introduced Wooden had been indefinitely stood down.
“Whereas the matter is underneath investigation and earlier than the courtroom, Sam Wooden is on indefinite depart from his duties. Our ideas are with the household and anybody locally affected by home violence.”
In statements shared throughout 28 Group’s social media platforms, appearing chief govt Mark Watkins stated: “We have now all been shocked and saddened by the issues involving Sam Wooden.”
Since information broke that the health entrepreneur had been accused by police of assault occasioning bodily hurt and strangulation in a home setting after they had been known as to an handle in Noosa about 9pm on Saturday, Wooden has misplaced hundreds of social media followers.
Commenting was additionally restricted for profiles linked together with his companies, together with the Woodshed Fitness center and 28 by Sam Wooden.
Tania Monk, identified on-line by the deal with @fitafter40_faf, declared on Monday she would step away from her teaching function throughout the 28 model in gentle of the allegations.
“For a few years, I’ve labored extremely onerous to construct a fame primarily based on belief, integrity and advocating for girls,” Monk stated in an Instagram put up.
“Whether or not you prepare with me, observe me right here, have been a part of my gyms, or trusted me to help you thru the 28 menopause program, you might be a part of a neighborhood I’m extremely proud to have constructed,” she stated.
“My identify, my fame and what I stand for are my very own. And I’ve a duty to guard them. For that purpose, I cannot proceed professionally underneath the 28 by Sam Wooden model or connect my identify to a program that is still related to Sam.”
On Monday, Wooden’s lawyer, Matthew Cuskelly, stated outdoors Maroochydore Magistrates Court docket that his shopper has vowed to battle the fees.
“My preliminary directions are that the fees can be defended,” Cuskelly stated.
The alleged sufferer can’t be publicly recognized.
For years, it appeared Wooden’s enterprise empire was thriving. However in November 2025, it was revealed that he was being chased for greater than $7 million in unpaid taxes by the Australian Taxation Workplace.
The deputy commissioner of taxation launched civil motion within the County Court docket of Victoria in October 2025, in search of allegedly unpaid cash for the tax durations ending June 30, 2022, June 30, 2023 and June 30, 2024.
An replace on the courtroom itemizing reveals an settlement was just lately reached between the events and the case was dismissed with out adjudication in September.
Now, there are questions on how Wooden’s four-month-old enterprise, Ollo For Girls, will function. Social media accounts linked with the medical weight-loss, diet and telehealth-focused platform concentrating on ladies over 40 had been additionally deactivated on Monday.
In July, Wooden informed Jacqui Felgate on her Fascinated podcast that whereas he had bought the bulk share of the 28 model to get “some peace of thoughts for my household and my future”, the corporate nonetheless remained his “child”.
“It’s like my fifth child. I’d by no means need it to die, and I adore it to bits,” Wooden stated.
He described Melbourne well being and wonder billionaire Bastas as “a beautiful, great man”.
“He’s been a beautiful mentor to me. It’s form of like having a giant brother there when you want them, however he actually doesn’t intrude,” Wooden stated.
“He’s an excellent businessperson, among the best, and you’ll go to him at any time with something, however he will get that the magic continues to be treating it [28 brand] like a little bit start-up,” he stated.
“So, I believe we’ve now discovered that actually good steadiness, and I’m as linked as I’ve been with the 28ers, I believe, in an extended, very long time and issues are going nice.”
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Fiona Byrne is the CBD columnist for The Age and The Sydney Morning Herald.Join through e-mail.
Cloe Learn is the crime and courtroom reporter at Brisbane Occasions.Join through X or e-mail.