Alia Bhatt and Formulation 1 driver Carlos Sainz are an unlikely pairing, however that’s precisely what has caught followers’ consideration. The Bollywood actor and Spanish racing driver have come collectively for a L’Oréal Paris marketing campaign that’s now airing on Italian tv. Each Alia and Carlos are international ambassadors for the sweetness model, however seeing them share the display screen has nonetheless come as a shock to followers. The marketing campaign brings collectively Alia’s Bollywood following and Carlos’ Formulation 1 fanbase, making a crossover that has rapidly entered on-line conversations.
How the Alia-Carlos crossover started
The 2 stars first grabbed consideration with their L’Oréal Paris collaboration on the 2026 Cannes Movie Competition. The model introduced collectively a number of of its international ambassadors for a marketing campaign reel that includes Alia, Carlos and fellow F1 driver Charles Leclerc.
Now, an promoting marketing campaign that they appear to have shot collectively on the time is being aired on Italian tv. Within the new advert, which goes viral on social media and being shared by followers, the 2 are selling L’Oréal Paris Elvive, the model’s fashionable international haircare vary designed to handle completely different hair issues, together with harm, dryness, and lack of shine.
Web reacts
The marketing campaign has additionally sparked loads of reactions on X, previously Twitter. Followers have been sharing clips and feedback about seeing Alia alongside Carlos, with some clearly extra jealous than others.
One consumer wrote on X (previously Twitter), “They hold pairing Carlos with Indian baddies in these adverts 😭” One other reacted, “Bruuuh that is so cool I wanna see all of it 😭.” One fan jokingly summed up their emotions in regards to the pairing, writing, “My woman Alia with clean operator I am jealous of you woman!!!”
Some followers have even known as the collaboration the “greatest collab ever”, with the weird mixture turning into one of many essential speaking factors across the marketing campaign.
Alia and Sainz as L’Oréal Paris ambassadors
Alia joined L’Oréal Paris as a world model ambassador in 2024. On the time, the model described her as an “award-winning actress, producer, and entrepreneur” who “embodies L’Oréal Paris’ core values of inclusion and empowerment”. She made her L’Oréal Paris debut on the 2025 Cannes Movie Competition.
Carlos joined the sweetness model in early 2025 because the face of its Elvive haircare line. L’Oréal Paris highlighted his “ardour, uncooked expertise, honest play, respect, and unwavering willpower” whereas saying the partnership. His affiliation with the sweetness model additionally stunned followers, notably after billboards that includes the F1 driver appeared throughout Madrid.
The model’s international ambassador lineup additionally consists of Charles Leclerc, who joined in 2026, in addition to Jane Fonda, Elle Fanning, Kendall Jenner and Eva Longoria.
Alia Bhatt’s subsequent
Alia Bhatt was final seen in YRF Spy Universe’s first feminine spy story, Alpha, with Sharvari. The movie bombed on the field workplace. The actor will subsequent star in Sanjay Leela Bhansali’s Love & Battle with Ranbir Kapoor and Vicky Kaushal, which is scheduled for a January 21, 2027, launch.