Ayushmann Khurrana says stardom is not an ‘unique membership’ in Bollywood as a result of rise of YouTubers and influencers


Actor Ayushmann Khurrana believes stardom is not an ‘unique membership’ prefer it was, due to the emergence of social media stars. The actor additionally mentioned a movie’s script and authenticity at the moment are extra essential to its theatrical success. Ayushmann attributed the change to the viewers whereas talking at FICCI Frames 2026 in Mumbai on Tuesday.

Ayushmann Khurrana at the FICCI FRAMES 2026 event at the Grand Hyatt, Santacruz, in Mumbai on Tuesday. (ANI Photo) (Sandip Mahankal )
Ayushmann Khurrana on the FICCI FRAMES 2026 occasion on the Grand Hyatt, Santacruz, in Mumbai on Tuesday. (ANI Photograph) (Sandip Mahankal )

‘Stardom is not unique’

On the inaugural day of the 2026 FICCI Frames, Ayushmann participated in a session titled ‘Cinema at Crossroads – The Guidelines of the Large Display’, the place he mentioned that the definition of stardom has modified with the emergence of influencers and YouTubers, who’ve created their very own viewers base.

“We’re dwelling in a number of universes, the place there are a number of worlds of leisure and there are a number of stars of every world, be it influencers, or YouTubers, and so on. There are particular stars who’re massive and also you in all probability do not find out about them and there are particular individuals who find out about them,” Ayushmann mentioned.

The actor additionally mentioned that the rise in significance of scripts in mainstream Bollywood has helped diminish the exclusivity of stardom. “So, stardom is relative and script is the star. It isn’t one measurement suits all… It was unique membership earlier however not anymore,” he added.

Ayushmann additionally mentioned he has at all times believed that the story needs to be greater than the actor or the star, as he spoke about his upcoming movie, Udta Teer, a spy comedy. “I am going again to my core, which is authenticity. If we give genuine topic to those that’s a great draw. I imagine in my subsequent movie, Udta Teer it is sort of a reverse uno stuff however I am enthusiastic about it as I am going again to my core. It’s my style,” he added.

The session additionally had filmmaker Sriram Raghavan and Denzil Dias, VP and Managing Director, India Theatrical at Warner Bros Discovery on stage with Ayushmann.

About Udta Teer, Ayushmann’s subsequent

Udta Teer revolves round a Pakistani spy named Bilal Ahmad (Ayushmann), who enters India and suffers from reminiscence loss after an accident, mistakenly believing he’s an Indian spy. The movie additionally stars Sara Ali Khan, together with an ensemble solid together with Rahul Bose, Ram Kapoor, Suhail Nayyar, Gulshan Grover, Raghubir Yadav, Supriya Pilgaonkar, Smita Tambe, and the late Mukul Dev, amongst others. It’s Mukul Dev’s last posthumous efficiency.

Produced by Karan Johar, Adar Poonawalla, Apoorva Mehta, Guneet Monga Kapoor and Achin Jain, Udta Teer is about to launch in cinemas on October 9.

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