When they’re screening blockbusters, big TVs are cinematic portals to a different world. After they’re off, big TVs are hideous black mirrors. Samsung has at all times understood this dwelling decor landmine and aimed to defuse it in 2017 with The Body, the first-ever “artwork TV”: a tv disguised as a framed portray.
As a feminine tech editor who spent years appraising the banal designs of Nineteen Nineties tech, I can palpably keep in mind how thrilled I used to be to see this progressive melding of type and performance, which appeared like a novel luxurious on the time. Quick-forward practically a decade, and Samsung’s expensive area of interest idea has gone decisively mainstream, with competitors from LG, Hisense, TCL and even Amazon.
However Samsung hasn’t been sitting nonetheless: The Body Professional boasts cordless structure, a matte display and customizable magnetic bezels.
I first reviewed The Body in 2021, and felt it was time to see how far the unique artwork TV has come. Samsung loaned me a 65-in The Body Professional together with an vintage gold bezel from Deco TV Frames, and I got down to overview it with a design-forward eye and the guts of a tech fanatic. Right here’s why it’s nonetheless one in all my favourite way of life merchandise and why it’s nicely value its premium price ticket.

Samsung
Body Professional
from $1,698
Why is The Body distinctive?
I dwell in an house, which suggests I don’t have the luxurious of a separate front room, eating room and household room. Our principal room is all of these issues in a single. With a household of males who watch a complete lot of sports activities, the tv will get its personal shrine on the wall, proper within the middle. Given the present pattern of big TVs, it makes excellent sense that anybody even remotely all for decor would beeline for a tool that does double responsibility.
In contrast to a few of its latest lower-cost opponents, Samsung isn’t simply providing a reasonably face, it’s additionally promising cutting-edge expertise. Samsung’s proprietary Neo QLED Mini LED tech makes use of an array of tiny backlights – every of which dims individually for each higher distinction and a brighter image in sunny rooms. I actually discovered each improved from my 2021 body, however the matte coating is little question contributing to the development in daylight as nicely – extra on that under.
Although 4K video is plentiful now, in case your video food plan consists of YouTube, DVDs or simply older content material shot in HD, you’ll recognize the upscaling of Samsung’s third-gen Neo Quantum 4 AI chip. It helps fill in lacking element, quite than, merely stretching the image to make it match, and it’s the identical chip you’ll discover within the far more costly S95F OLED.

Samsung
S95F OLED
from $2,377
No, this in all probability just isn’t for dwelling theater snobs searching for top-tier image specs – they’re going for the OLED – however for my normal viewing, Verizon cable channels and streaming video, the mini LEDs provide wonderful distinction with deep blacks and shiny whites. YouTube’s 4K nature channels confirmed off exactly rendered colours and gorgeous element.
Fairly actually layered on high, Samsung provides one in all my favourite options: an anti-reflective, matte coating. And hallelujah! Though my TV sits in opposition to the wall in a front room with two east going through home windows and two south going through home windows on the thirteenth flooring, the 2026 model makes the display look much more like an actual portray than a pane of glass – even in full daytime glare.
Lastly, an upgraded Wi-fi One Join Field cuts each twine to the TV besides energy by appearing as a hub for all of your cables and connections. I merely linked it to the TV with the included energy adapter, then linked my Verizon Fios field, Bose Life-style Extremely Soundbar and Bose Bass Module to it. In fact, I nonetheless needed to conceal that single energy twine, however that’s quite a bit higher than wrestling with a tangle of HDMI cords and energy cables.
Whereas it’s handy, it’s not flawless: I continually need to manually change the setting from TV audio to my Bose audio system, which obtained annoying. Lest we blame Bose, I had the identical complication on my older Body, which was linked to a Samsung soundbar. As a lot as the brand new Body’s OS is a particular improve from its final iteration, Samsung nonetheless has some work to do.
Curated artwork, meet custom-made body
Once you’re not watching TV or films on The Body, it could show a rotating number of art work from the Samsung Artwork Retailer. For $50 per 12 months (or $5 monthly), you’ll have entry to hundreds of works from museums and galleries around the globe. You can even go for a free model, which cycles by means of 30 completely different artworks a month, and about 70 complimentary photos obtainable to stream.
All this curation comes from a human, not an algorithm. Click on on the artwork retailer and also you’ll be transported down an aesthetic rabbit gap organized and exactly managed by Daria Greene, Samsung’s head of content material and curation.
“It’s about decision-making, the way in which you set your Spotify on within the subway, and determine what music you’re within the temper for,” she stated. “What conjures up you within the morning would possibly change by the night.” The aim is to construct kinship with artwork whereas concurrently altering the connection you have got with that black gap on the wall. For me, this journey is nicely definitely worth the subscription payment.
Generally, my youngsters will discover me sitting in entrance of the TV, clicking by means of completely different artworks like they belong in my very own private gallery. You’ll be able to type by artist, style, coloration, or browse new curated collections each month. Samsung’s 80 companions offer you entry to all the pieces from the MoMa and The Tate to Disney and Vogue. Generally I get sucked in and alter my artwork two to a few occasions a day, and I encourage my youngsters to search out their very own picks as nicely.
My solely nitpick right here? You’ll be able to’t search the artwork retailer particularly. Sure, I can often discover one thing near what I’m searching for, however I do want that they had a approach to simply satiate particular person cravings.
Then, in fact, there’s the piece de resistance: magnetic bezels that rework The Body from a plain previous TV to a bit of artwork. Samsung gives only one sort of body in 4 colours: darkish brown, teak, white and a sandy gold. I’ve at all times questioned why its choices are so sparse, contemplating it’s such an enormous a part of The Body expertise. The ornate gold body on my pattern comes from the a lot bigger choice at Artwork Deco Frames, an aftermarket vendor unaffiliated with Samsung. Although it could get expensive, I really like the way it elevates the TV when it’s in artwork mode.
after publication promotion
Does The Body have competitors?
Samsung might have been first to the artwork TV pattern, however different opponents are lastly rising.
Chinese language producer Hisense has had its personal model in the marketplace since 2024, and also you’ll pay about half the worth for its 65-in 2026 Canvas Collection TV. Although it makes use of mini-LED expertise, comes with a slim teak magnetic body and a few free artwork and pictures proper out of the field, its number of curated artwork is minimal.

Hisense
Canvas Collection TV
from $998
The extra attention-grabbing challenger is LG’s new Gallery TV, which sports activities an identical Gallery+ subscription with greater than 4,500 works to select from. Although I haven’t had an opportunity to check it, its specs are beneficiant, additionally providing a matte display, detachable bezels and a mini-LED backlight.

Amazon’s new Ember Artline sequence runs cheaper: about $900 for a 55in TV. Although the artwork retailer is free, it solely gives about 2,000 items and doesn’t include as many well-known works. I do like that the fundamental magnetic body is available in 10 completely different colours and is included with these TVs, whereas Samsung nonetheless fees $200 to $300 additional.

Amazon
Ember Artline 55in TV
$625
If The Body suits, dangle it
As bigger TVs devour increasingly more of our partitions, it makes excellent sense that artwork TVs are having a second. No, The Body just isn’t low cost, however it’s a easy manner so as to add worth to the in any other case uninteresting black field hanging in most of our residing areas.
The Body’s severe artwork assortment has given me and my household hours of pleasure – much more than watching the brand new season of Ted Lasso with my son earlier than I pack him up for school. I look ahead day by day to discovering the precise portray, {photograph}, image or drawing that satisfies my present temper, and it’s opened up my curiosity to genres I typically by no means gravitated to, like portrait pictures.
There’s nothing like having a visitor stroll into my front room and praise my artwork, then seeing their face once I inform them it’s my TV.
Different items you would possibly get pleasure from from the Filter, the Guardian’s information to purchasing fewer, higher issues: