Singer Sonu Nigam has spoken out after a press release on Kriti Sanon’s Raksha Bandhan advert row was wrongly attributed to him. The remark was shared by an X account belonging to a different particular person with the identical identify, but it surely was reported as his assertion. The singer has now denied having any reference to the put up. The confusion comes amid the backlash over jewelry model GIVA’s Raksha Bandhan marketing campaign that includes Kriti Sanon.
Sonu Nigam denies viral assertion
Stories attributed a press release on the Kriti Sanon advert controversy to Sonu. A report cited a put up shared by an X account utilizing his identify, which commented on the backlash across the commercial.
The singer, nevertheless, has now clarified that the account and the assertion don’t belong to him. He took to his official Instagram account on Thursday to name out the report and make it clear that he was not behind the put up. Sharing a screenshot of the report, he wrote: “This isn’t me and this has by no means been me!”
The combo-up occurred as a result of the X put up got here from one other particular person named Sonu Nigam Singh. The singer, in the meantime, has repeatedly stated that he’s not on X/Twitter.
The opposite Sonu Nigam clarifies
After Sonu Nigam clarified that the assertion was not his, Sonu Nigam Singh additionally responded to the confusion on X. He made it clear that the put up had been shared from his personal account, @SonuNigamSingh, and urged media retailers to test the supply earlier than attributing statements to public figures with the identical identify.
“For readability, the put up was revealed from my account, @SonuNigamSingh. The singer has now additionally publicly clarified that the put up shouldn’t be his. I request media organisations to confirm the supply account earlier than attributing statements, particularly when two folks share the identical identify,” he wrote.
What sparked the controversy?
The controversy started after GIVA launched a 36-second Raksha Bandhan advert that includes Kriti Sanon in an ivory bralette-style shirt, paired with a cape and a draped skirt. Within the marketing campaign, she is seen tying rakhi to her brother and her pet canine, with the model making an attempt to underline that pets are household too. Nevertheless, the advert quickly confronted backlash on-line, with viewers questioning her outfit in addition to the best way the competition was portrayed.
GIVA pulls the marketing campaign
Because the backlash intensified, GIVA determined to drag the commercial from all platforms. In its assertion, the jewelry model stated it holds Indian festivals and traditions in excessive regard, including that the marketing campaign was merely an try to incorporate pets within the Raksha Bandhan celebrations.
The assertion learn, “We’ve got the very best regard and deep respect for Indian tradition, traditions and festivals. As a model, we now have at all times believed in celebrating these joyous moments with your entire household and this time we needed to increase the love and celebration to our pets. If our current commercial has inadvertently harm the feelings of some segments of society, that was not our intent in any respect. Out of respect, we now have withdrawn the stated commercial from all media.”