NASCAR has been actively touring to new locations lately, with races happening all over the place from Mexico Metropolis to the streets of downtown Chicago.
The guts of the NASCAR season will all the time be at its traditional tracks, however by together with new areas on the schedule year-to-year, the game is ready to attain new followers and stretch its imprint additional.
NASCAR CEO Steve O’Donnell does not sound like he plans on slowing down the journey plans of the Cup Collection any time quickly, and in reality apparently has a brand new, large journey on his thoughts: Europe.
Showing as a visitor on Racin’ With The Boys, O’Donnell did not draw back when requested about taking a run at increasing NASCAR’s European foothold.
“We have now a NASCAR Europe Collection. Actually small,” O’Donnell mentioned. “We race at Manufacturers Hatch and there is 50,000 folks there. It is loopy. And the entire race is round like, Americana. You’d go there and be like, ‘What is going on?’ There’s guys in soccer helmets, cheerleaders, they’re simply celebrating every little thing about America.”
O’Donnell cited the success NASCAR had in bringing a automotive to Le Mans in 2023 and the curiosity it introduced, and thinks there’s room for extra.
“I feel the subsequent step for us is simply plopping a race in Europe and saying ‘That is how we race. That is what NASCAR racing is all about.’ And I feel followers will find it irresistible. And I feel they’re going to notice there’s extra beatin’ and bangin’, there’s extra character.”
“We’re not F1. That is a distinct really feel, completely different vibe, and so they’ve bought their very own lane,” O’Donnell concluded. “F1’s that aspiration model. To me, we are the widespread individual. Let’s go have some enjoyable.”
Bringing NASCAR throughout an ocean can be a seismic endeavor, however F1 makes the worldwide circuit work week to week, so it is clearly not inconceivable. And with Formulation 1 having lately expanded its American place with races in Miami and Las Vegas along with COTA, possibly it is time for NASCAR to take its present abroad and plant a flag.
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