Since its opening in 2019, Tottenham Hotspur Stadium has been named as such, with no inclusion of a model in its title as a part of a sponsorship deal.
On this season’s Premier League, eight of the 20 golf equipment have a floor that presently has a sponsorship title. These embody Arsenal’s Emirates Stadium, and Manchester Metropolis’s Etihad Stadium.
When Tottenham’s floor first opened within the closing months of the 2018-19 season, it was extensively believed that shortly after it could be renamed as soon as a sponsorship deal had been agreed.
However after greater than seven years of calling the north London floor their house, and working one of many nation’s largest arenas during which to host concert events and NFL matches, the unique brand-free title has remained.
No important progress has been made on a stadium sponsor at current, however the membership stay open to buying one for his or her long-term future.
A Tottenham membership spokesperson informed BBC Sport: “Growing our revenues via industrial partnerships is essential for us to have the ability to stay aggressive whereas staying within the boundaries of economic guidelines.”
The membership say that gaining a sponsor is a “key a part of the broader suite of alternatives obtainable to potential companions” and that the stadium having the rights to host as much as 30 main non-football occasions per yr “will increase the worth of a naming rights partnership”.
“Nevertheless, we’re in a extremely aggressive trade alongside numerous golf equipment with related ambitions, and we are going to solely look to companion with the most-respected, famend manufacturers that align to our membership values and might deliver one thing to our fan expertise,” they added.
“As well as, we’ve launched ‘The Collective’ – a brand new sponsorship programme designed to ship bespoke activations to each stand at Tottenham Hotspur Stadium – with Sports activities Illustrated changing into the primary of these companions. ”
This text is the newest from BBC Sport’s Ask Me Something staff.