The excessive road bakery chain is selling its Steak and Stilton Bake, which has returned to menus at the moment (Thursday, September 3) after a seven-year absence, with a ‘Stilton Insurance coverage’ provide.
If clients don’t benefit from the blue cheese filling, they’ll swap it for a traditional steak bake at no additional price.
Zoe Harris, buyer director at Greggs, stated: “It’s been seven lengthy years, and whereas we all know Steak & Stilton has a fiercely loyal fanbase, we get that there are nonetheless some Stilton sceptics on the market.
“Blue cheese could be a daring promote, however we’re so assured this bake will win individuals over that we’re actually guaranteeing it.
“Contemplate this the final word style check with zero danger, in case you actually can’t stand the Stilton, our traditional Steak Bake is on us, no questions requested.”
How will the Greggs Steak and Stilton Bake insurance coverage coverage work?
The Steak and Stilton Bake options diced beef, grilled onions, and Stilton cheese in gravy, wrapped in flaky pastry and topped with a black pepper crumb.
Prospects who don’t benefit from the Steak and Stilton Bake can return it to the counter, even when it’s half-eaten, and trade it for an everyday Steak Bake.
The provide is out there in all Greggs outlets nationwide.
In response to a survey commissioned by Greggs of two,000 individuals, greater than 1 / 4 (28%) of Brits draw back from Stilton, and an extra 11% have by no means even tried it.
Regardless of this, analysis reveals that 55% of Brits consider too many individuals write Stilton off earlier than they’ve even given it a good strive.
Advisable studying:
Additional analysis from Greggs discovered that 54% are delay spending cash on a brand new meals in case they do not get pleasure from it, whereas 57% stated that free ‘insurance coverage’ on meals would give them the arrogance to strive extra new merchandise and flavours.
The research additionally discovered that one in 5 (20%) Brits solely strive new meals or flavours as soon as each six months or much less and greater than 1 / 4 (28%) say they’ll inform from only one chunk whether or not they prefer it or not.
Will you be making an attempt the Greggs Steak and Stilton Bake? Tell us within the feedback.