Katrina Kaif’s magnificence enterprise is shifting past its dwelling market. Kay Magnificence, the cosmetics model she co-founded with Nykaa, has crossed ₹350 crore in gross merchandise worth (GMV).
How did Katrina Kaif’s Kay Magnificence attain ₹350 Crore?
This marked a major milestone for a enterprise that started in India in 2019. Its subsequent section of progress is more and more worldwide, with merchandise now out there by British luxurious magnificence retailer House NK.
The ₹350-crore determine refers to GMV, which measures the worth of merchandise offered, reasonably than the model’s valuation. The excellence issues as a result of gross sales figures alone don’t set up how a lot a enterprise is price.
In keeping with Nykaa’s November 2025 earnings name, Kay Magnificence had crossed ₹350 crore in GMV and ranked among the many prime 5 make-up manufacturers on the retailer’s platform. The corporate additionally reported a powerful response to the model’s UK launch.
When did Kay Magnificence enter the UK market?
In 2026, Kay Magnificence marked the primary anniversary of its UK retail presence with Katrina Kaif at House NK’s flagship Oxford Circus retailer in London. The launch introduced the Indian-founded model into chosen shops operated by the British luxurious magnificence retailer, alongside its on-line platform.
The preliminary rollout included areas resembling Oxford Circus in London, Westfield White Metropolis, Leicester and Birmingham Bullring. The enlargement was supposed to introduce the model to British consumers whereas reaching the South Asian neighborhood, a key viewers for its make-up vary.
In 2026, Katrina returned to the UK to have a good time the model’s first anniversary at House NK’s flagship Oxford Circus retailer. The occasion marked a yr of Kay Magnificence’s presence in British retail, reasonably than its preliminary market entry.
In keeping with Vogue, House NK noticed potential for the model past South Asian customers, reflecting wider curiosity in its merchandise and Katrina’s profile.
The vary consists of complexion merchandise, lip colors, eyeliners and different make-up necessities. Its pricing was designed to stay accessible throughout the premium magnificence phase, with merchandise initially retailing for round £6 to £20.
How did Katrina Kaif construct Kay Magnificence with Nykaa?
Launched in 2019, Kay Magnificence was constructed across the thought of mixing make-up efficiency with skincare-conscious formulations and a broad vary of shades. Its tagline, “It is Kay to Be You”, displays the model’s emphasis on individuality and self-expression.
In an interview with Vogue in August 2025, Katrina defined that her expertise doing make-up for movie roles helped form her understanding of long-lasting merchandise, consolation and efficiency.
The partnership with Nykaa additionally gave Kay Magnificence entry to a longtime magnificence retail and e-commerce community, serving to it attain clients throughout India.
What comes subsequent for Kay Magnificence?
Kay Magnificence’s worldwide enlargement extends past Britain. The model can also be out there within the Gulf area by Nysaa, Nykaa’s magnificence retail platform in partnership with Attire Group.
In October 2026, Fortune India reported that the model had reached an annualised web gross sales worth run charge of ₹300 crore within the first quarter of FY27, with almost three million customers having bought its merchandise.
The problem now’s to maintain that momentum in unfamiliar markets. Its efficiency at House NK might assist decide how far the model can increase past India.