It was just some weeks in the past that Travis Kelce was introduced as the brand new world model ambassador for Tommy Hilfiger. I used to be really stunned a few years in the past once I noticed headlines in regards to the resurgence and gross sales figures enhancing 12 months over 12 months for the final a number of as a result of… nicely… for some time there, and possibly nonetheless, Tommy Hilfiger had develop into an outlet mall model.
However Gen Z has been throughout Tommy for some time – after which Sofia Richie, an icon to Gen Z, collaborated with the model for a brand new assortment final 12 months and now right here we’re, at a time when the whole lot 90s is on pattern once more, particularly after Love Story: John and Carolyn, Tommy Hilfiger is, at the least for some, formally again on high. I imply, I’m not buying there however they’re not after my cash, they’re catering to a selected demo. Which brings us again to Travis and what they suppose he represents.
Travis was in New York yesterday capturing a Tommy marketing campaign. Taylor Swift was supposedly close by on the Plaza Resort, hanging out whereas Travis was at work. Give it a minute and somebody will put up an “unique” about how Tommy Hilfiger is dressing Travis – or each of them – for the marriage.
On paper, I see why Travis x Tommy is an effective match: all-American and preppy and he’s marrying America’s pop princess and so forth and so forth and so forth. However I’m him on this boring AF outfit, in distinction to among the hilariously obnoxious outfits he’s been seen in (not complaining) and the way a lot enjoyable he likes to have together with his wardrobe and I’m form of underwhelmed. Travis’s private model, in my view, is healthier than Taylor’s. I’m wondering if it’s about to be watered down.
What else occurred right this moment…
Right here on the 2026 inductees to the Rock Corridor. Not possible to dispute anybody on this listing – and my private favorite right here is Sade, can’t wait to see what the tribute can be – however Ms Lauryn Hill and Mariah Carey didn’t make the reduce, once more. How for much longer are they going to make Mimi wait?! (Pajiba)
Oscar Isaac, Carey Mulligan, and Charles Melton proceed to advertise season two of Beef and Carey continues to not put on black! (Go Fug Your self)
We’re three months away from the premiere of Spider-Man: Model New Day so it gained’t be lengthy earlier than we begin seeing new footage from the film – and whereas it is a superhero film, I’m additionally excited by Rachel Leishman’s reporting that it’ll even be one for the guts. We can be crying at Spider-Man! I’m prepared for it! (The Mary Sue)
Regardless of reviews on the contrary (the British tabloids, obvs), Australia may be very enthusiastic about Prince Harry and Meghan’s not-officially-royal-but-basically-royal tour. (Celebitchy)
The celebrities of Masters of the Universe (the film I name Dumdums of the Universe – with love) cowl the brand new subject of Leisure Weekly and it’s precisely as corny correctly. The primary character known as He-Man, and when your hero’s identify is that silly, simply lean into, all the best way, don’t pull again. This film already has my cash. (EW)
Travis Kelce shoots Tommy Hilfiger marketing campaign as new ambassador in New York, April 13, 2026
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