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Instagram Reels went from TikTok clone to a $50 billion enterprise for Meta

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Instagram Reels went from TikTok clone to a billion enterprise for Meta

Meta’s Reels started as a hasty response to TikTok’s viral dominance. 5 years later, the corporate’s short-form video product has change into one in every of its most vital income engines – anticipated to generate as a lot as Coca-Cola or Nike – and is now increasing to tv screens.
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