Mumbai: US-based non-public fairness agency Common Atlantic has acquired a stake in snacking model Balaji Wafers, the businesses mentioned in a press release on Thursday.
Whereas the monetary phrases of the transaction weren’t disclosed, the assertion mentioned Balaji Wafers, with this funding, will strengthen key company capabilities, speed up innovation, and leverage the PE agency’s experience within the meals and shopper sectors to drive its enlargement plans.
The event comes just a few months after Mint reported that the Gujarat-based maker of chips, wafers, noodles and confectionery is evaluating a minority deal that might worth the general firm wherever between ₹38,000 and ₹40,000 crore.
“We see important development potential in India’s packaged snacks market as households more and more search reasonably priced, handy and high-quality meals merchandise,” mentioned Shantanu Rastogi, managing director and head of India at Common Atlantic.
Broadly, the final 12 months has seen related strikes in corporations, together with Haldiram, Iscon Balaji, Theobroma and VIP Industries. Others, resembling HyFun Meals and Ratnadeep Retail, are in varied levels of their fundraising course of. These corporations are more and more turning to exterior capital to gasoline development and scale operations.
“Common Atlantic’s deep understanding of shopper companies, monitor document of working with founder households and long-term method to worth creation, align properly with our imaginative and prescient for Balaji Wafers,” mentioned Chandubhai Virani, founder & chairman at Balaji Wafers. Intensive Fiscal Companies Pvt. Ltd acted because the unique advisor to Balaji Wafers.
Based by the Virani brothers—Chandubhai, Bhikhubhai and Kanubhai in 1981—Balaji has grown from a home-based enterprise into certainly one of India’s largest packaged snack manufacturers.
Over time, the corporate has established constant high-quality, style and availability, supported by its steady funding in automation, provide chain, innovation, in addition to its folks and channel companions.
Balaji provides namkeen, Western snacks, potato wafers, noodles, chikki, papad, and confectionery. It has scaled its operations from its house base in Gujarat to turn into a number one participant throughout a number of states in India. The corporate exports its merchandise to round 25 international locations worldwide, it mentioned within the assertion.
In the meantime, Common Atlantic manages about $118 billion in property below administration as of September 2025 throughout a diversified funding platform spanning development fairness, credit score, local weather, and sustainable infrastructure methods.
It operates with greater than 900 professionals in 20 international locations throughout 5 areas. A few of its investments in India embody Reliance Retail, Absolute Barbecue, PhonePe, Amagi, ASG Eye Hospitals and Acko, amongst others.
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